Aaron Crum
My story

How I got here

Five chapters. All of them shaped how I show up.

Through 2018

The numbers guy

Healthcare finance at HCA and HealthTrust, trained as a CPA (inactive). I learned rigor at scale, and what it feels like to be a cog. My favorite memory: learning the office curmudgeon loved instant coffee, and giving her a giant tin for Christmas. Nobody had asked her before.

2019 to 2025

Learning to lead people

VP of Finance, then COO at 5by5. We grew from 17 people to nearly 50, through COVID, an employee-ownership transition and an acquisition. I made it my job to know every person's story.

2025 to 2026

Let go

The acquisition moved me to 3LS Solutions. Then, in a reorganization, I was let go. It hurt. It also made clear what I care about most.

Every week

The court

Years coaching my kids' teams. Two and a half years ago the middle school asked me to coach girls' basketball, even though I didn't work there. And now flag football too. Every player gets a high five on the way out.

Now

Same guy, every room

Advising leaders under my own name. Helping athletes through FortySix. Husband and dad of three at home.

Outside the office

Aaron and his daughter in her jersey at a stadium
Game day
Aaron with his wife and three kids at a Nashville SC match
The whole crew
Aaron with his son on the soccer field at night
Game night
Aaron on a ski lift with two of his kids
On the lift
Aaron with family at the 2025 Franklin Turkey Trot
Turkey Trot
Aaron, his wife and daughter on the sideline of a youth soccer game
Sideline Saturdays
Aaron in a DadGang hat grinning with his youngest daughter
Lunch date

Tell me what's going on.

No pitch, no pressure. Send a note and I'll write back.