Aaron Crum
FortySix

More than the stat line

Brand strategy for athletes who want more than attention.

Aaron coaching flag football with a whistle in his mouth, smiling

FortySix has been quietly building for about fifteen years. Now I have the experience to stand on.

I want to help athletes find a version of themselves they're confident in, beyond how they perform. I see it every week in the gym: kids who are more than their stat line and don't know it yet.

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Aaron standing with his friend Josh Henley at an outdoor event

The last two in the gym

For years, my friend Josh Henley and I played basketball every Tuesday and Thursday morning. Most days we were the last two in the gym, talking about life, the future and what might be ahead. We both knew that one day we'd help shape the lives of athletes.

Nearly twenty years into our friendship, Josh is thriving as a financial advisor for athletes, and FortySix works alongside him with the athletes he serves. He's the reason FortySix does the work it does.

Where the name comes from

"Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person."Colossians 4:6

Tell me what's going on.

No pitch, no pressure. Send a note and I'll write back.